One of the most influential theories about the economics of the sexual marketplace places all males on a continuum defined by notch count. (Roissy, 2007) A man with a certain notch count is beta, add a few more and he’s a greater beta, a few more and he’s a lesser alpha and so on. While this system works for the most part, the idea that that the difference between greater betas and lesser alphas is notch count misses some very important differences between the two. Obviously Alphas score enormous notch counts, betas score few, and omegas score virtually none. But between the alphas and betas there are two very distinct classes of men who do well, if not astronomically so, with women, greater betas and lesser alphas.
Betas are boring men who play by all the rules. Greater Betas are men who play by the rules and win. While they may put women on pedestals, and don’t give off the slightest hint of danger, they still have undeniable status. They are usually well to do, or at least have a respected position. They are likely also tall and/or good looking and are probably even quite socially adept. Because of these things they have plenty of very attractive women willing to date them. However, these women will use sex as a bargaining chip, expecting gifts, dates, vacations, etc, and they will not be shy about demanding marriage. In fact, they’ll probably want to pick their own engagement ring.
Lesser Alphas in contrast are men who play by their own rules. (Full on Alphas don’t play by their own rules they write The Rules.) These men are masters of their own destiny, but this mastery has so far gotten them a job as a bartender/bouncer/drug-dealer, a motorcycle and a shitty apartment (if that). They have an attitude that a woman can’t help but be attracted to in person, but as soon as she leaves his compelling presence she starts thinking, “Why am I with this guy? All my friends think he’s no good. Maybe I should date that doctor with the Porche that my friends like.” Lesser alphas usually get plenty of sex, although the women they sleep with aren’t guaranteed to be of the highest caliber.
Two men might have each slept with twenty women, but a few questions will show that they have very different profiles.
Does he date very attractive women, but often end up getting cheated on? Greater Beta. (Women rarely cheat on Lesser Alphas because if another man beats him at his own game (sex appeal) she has no reason not to just leave him outright since that’s his only real strength.)
Are women happy to be taken to his penthouse? Greater Beta.
Are women happy to be taken to his shitty apartment/car’s hood/mom’s basement/favorite patch of road/ her boyfriend’s bed? Lesser alpha
Has he ever had a girl sleep with him but not want to acknowledge him in public? Lesser Alpha
Does he mooch off recently divorced cougars he’s banging for a couple months before dumping them for some girl he met at a high school house party? Lesser Alpha
Does he next cougars because he’s sick of them pretending they only put out after three dates? Greater Beta
Does he refuse to give cougars the time of day because he’s got plenty of younger women to choose from? Alpha
Does he try get into a relationship with a cougar only to be met with scorn? Beta